Sonic Branding can be a lot of things. Audio logos, theme music, branded playlists, skeuomorphic mimicry facilitating UX navigation, immersive sound design for creating auditory environments— they all encompass the contemporary interpretation of Sonic Branding. And while the outcomes can vary, our distinctive approach remains consistent. We begin by defining our client's position in the market and then developing a cultural understanding of the audience they are trying to communicate with. Once we have these two important definitions in place we can set a clear and well-defined sonic brief before engaging a blend of talent & technology to deliver multiple solutions through rapid experimentation. UNIFYING DATA, SCIENCE & ART IN THIS WAY ALLOWS SEQUEL & ITS PARTNERS TO OPERATE AT THE FOREFRONT OF AUDITORY CREATION.